Don’t just take our word for it. Take theirs.
Paraxial.io is a cyber security startup focused on web application security. It was started by Michael Lubas, who gained experience in the field from his time at companies including Deloitte, Betterment, and Frame.io (acquired by Adobe).
“Trailway was extremely helpful in improving the enterprise sales process at Paraxial.io. Our engagement led to a noticeable increase in meetings booked and a major closed deal.”
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The priority was continuing to create the best possible security solution while expanding their client base. Like any lean team, they needed a scalable solution to land more clients without losing focus on the product development. Paraxial was prioritizing enterprise deals, with an emphasis on halo brands, to continue developing authority and momentum in the market.
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They decided to partner with Trailway for their target account email campaign. Trailway developed the deliverability infrastructure, creating an email marketing campaign from the list of target accounts created by Paraxial.io.
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+54.3% open rate and a 6.1% reply rate resulting in numerous opportunities, the most significant being a closed-won deal with Change.Org - sealing their first halo brand. Paraxial has proven email as a successful and scalable channel for revenue growth.
“We needed to open up and expand a business area we were not taking advantage of. Thanks to Trailway, we had 100% clarity in vision, methodology and procedures. They guided us step by step with precise, actionable materials.”
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Defiant Crypto Wallet had successfully grown a thriving B2C company, with over $15M in monthly transactions. As the company developed, Defiant's Founding Team wanted to find new revenue sources to help them grow as a business.
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After partnering with Trailway, Defiant Crypto was empowered with the clear strategic and tactical toolkit needed to build 3 new business units in Advertising, White Labeling, and Integrations. Trailway helped them reallocate extra bandwidth on the customer success team, building out an entire go to market engine in a few weeks.
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3-4 Discovery Meetings per week, resulting in +$250,000 of qualified opportunity pipeline in 6 weeks of engagement - without any additional expenses - Trailway helped them reorganize their GTM strategy to drive more revenue without dramatically increasing expenses.
Accounting HQ empowers business owners by simplifying bookkeeping and compliance, allowing them to focus on their core strengths & growth opportunities. They leverage the latest cloud accounting technologies to collaborate efficiently with clients across the globe. Though based in London, our remote capabilities ensure we can support businesses worldwide, making accounting easier and more effective for everyone.
“We didn’t have an outbound motion and felt an urgency to built something predictable without breaking our budget goals. Within 4 weeks Trailway built an email marketing system that delivered us a 1-2 handraisers every single day of the week at a <$20/cost per lead. Trailway helped us create VSLs and change our strategy of new client acquisition.”
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AccountingHQ noticed decreased lead generation from traditional channels year over year. They needed a way to source new clients aligned with their Customer Acquisition Cost targets. Their team didn’t have an internal member specialized in outbound motions, so they were looking for a partner organization to drive consistent inbound leads.
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Trailway developed email deliverability infrastructure, and implemented best practices around data cleaning, copywriting, and tool selection while assisting with list building targeting both UK and US markets. Trailway helped handle objections & positive replies.
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Trailway’s email marketing system now consistently delivers +7 interested prospects every single week to AccountingHQ’s team for scheduling and closing. Trailway created an opportunity for every 154 people reached out to every month, at high volume.
blockit enables medical systems for better referral management and consumer self-scheduling - connecting the ecosystem making accessing and navigating care easy for patients and staff, working with some of the largest medical systems in the US (Including HCA, CHS, CommonSpirit, Memorial Hermann, Baylor).
“We sell into an industry with extremely strict email security protocols, so we hired Trailway to build and maintain our outbound email infrastructure to help us with email deliverability. Not only did Trailway solve our deliverability issues and help increase our email bookings by 3x, they also helped us refine our sales strategy and processes to enable us to be more efficient and effective in all facets of our outbound motion.”
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This sales motion necessitates a high degree of customization, but medical services have advanced security settings for incoming emails. This was resulting in a +15% rate of emails ending up in the spam folder - or not being delivered at all after hours of SDR time went to personalization. They also struggled to reach out to every potential customer quarterly, and had goals around personalization and leveraging technology for research.
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Trailway developed email deliverability infrastructure, and implemented best practices including data cleansing, copywriting, and tool selection while assisting with list building for two new business units. Trailway developed a marketing nurture system for the accounts the SDRs didn’t have bandwidth to reach.
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An immediate 85% drop in undelivered emails. The SDRs were shocked to get replies from their personalized messages, now they are used to regularly booking meetings monthly. Overall a 3x increase in meetings coming from email.
Inverness Advisors is a leading investment bank for middle-market and growth stage companies in the technology, media, enterprise services, healthcare and healthcare services sectors with a focus on M&As, capital raising and strategic advising. They’ve facilitated sales to Google, HP, Comcast, Disney among many others.
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Inverness was spending time carefully curating their target account list. Each email was crafted for these specified target verticals. Spending time building a quality list and personalized copy, every email needed to count. They wanted to ensure that their emails made it to the primary inbox to increase chances of success and preserve their brand reputation.
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They partnered with Trailway to build their email marketing infrastructure. This included unique IP addresses, DNS records, domain and inbox rotation. After developing an “Offer” for the prospects we launched the campaign.
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An impressive 3% meeting booking rate from cold email with a +70% open rate for their cold outbound emails. The partners now had a dependable system for business.
My Fairy Swagmother started in 2015 to help companies tackle challenges around securing high quality company swag. They work with companies including Google, Oracle and Microsoft - making the process of working with swag vendors stress-free.
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The MFS team grew for years from word of mouth, growing to $500k revenue. In 2018(?), they wanted to create their first outbound motion. They partnered with ZoomInfo for email sending and prospect data.
In just a few months, their clients started to call…they weren’t receiving any of MSF’s regular emails. They were all landing in spam. MSF had burned their domain and ended up on a blacklist.
MSF called every single client to tell them to check their spam folder. It damaged their brand and created a massive headache. They stopped all outbound for 4 years - relying back on word of month - and slowly shrinking as a business.
In 2023, they finally decided to start again. They invested $12k in a marketing funnel for their website with content and paid ads, but it only returned a few dozen leads. That’s when they saw content from Trailway on building email infrastructure and managing deliverability - so they decided to reach out for a partnership.
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Trailway developed their email deliverability infrastructure after reviewing volume sending goals and recommending domain and email ratios as well as made recommendations on tool selection.
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289 opportunities since October (Averaging 36/month), fully sourced from email marketing, resulting in ~$35k/month in closed won revenue for an impressive 105x ROI. Their team has a reliable engine, with a formulaic output of opportunities from the number of leads added to the campaign.
Regpack is an online registration and payment software platform that automates billing, boosts conversions, and manages programs, all in one easy-to-use system.
“It isn’t just emails—it’s the whole top-of-funnel process we trust you with.”
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Regpack’s outbound efforts were stuck in neutral:
Low ROI: 2,000+ emails per one positive reply.
Poor Deliverability: Emails weren’t landing in inboxes.
Ineffective Tools: HubSpot workflows built for nurturing, not cold outreach.
Bad Data, Worse Targeting: No list cleaning, no verification, wasted calling efforts.
They needed a complete outbound overhaul.
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Trailway stepped in to own the entire outbound engine:
Deliverability-First Setup: Optimized infrastructure and inbox strategy.
Laser-Focused Messaging: Smart segmentation + high-impact value props.
The Right Metrics: Positive replies, meetings set—not vanity clicks.
Quality Data + Targeting: Verified lists aimed at true ICPs.
True Partnership: Embedded collaboration with Regpack’s BD team.
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Positive Replies Soared: From 0.2% → 7% (35x increase)
Efficiency Boost: 200 emails per positive reply (down from 2,000)
Bigger Deals: Outbound became the engine for large ACV wins
4x Pipeline Growth: Outbound pipeline is now a core revenue driver
Stronger Focus: BD team now spends time closing, not chasing